Environmental Awareness, Attitudes and Actions: A Survey of the People of the Waikato Region 2000

Report: TR 2001/02
Author: Key Research & Marketing Ltd and Eclectic Energy

This report contains the findings of the 2000 survey of 1,873 residents of the Waikato region.. The Environmental Awareness, Attitudes and Action Survey was first undertaken by Environment Waikato in June 1998 to benchmark environmental perceptions within the region.

The research aims to provide information to:

• track public views, attitudes and priorities about environmental issues
• raise awareness of the impact and effects of people on natural resources
• anticipate public response to environmental policies and programmes
• evaluate current policies and programmes
• provide information useful to agencies such as district and city councils.

Information from the survey:

• provides indicators of people’s environmental awareness, attitudes and actions and how these have changed over time 
• assists in the evaluation of the effectiveness of policy, education and communications projects 
• provides information on the potential for, and the barriers to, undertaking environmentally beneficial behaviours for programme design and implementation.